ACCDxMattel HotWheels

Spring 2016

14 Weeks

Artcenter College of Design

By developing a community that has a physical and digital presence. We designed a game that can be taken anywhere, setup digitally and physically. The mission is to get out and play.

MAKE THE WORLD YOUR PLAYGROUND

By developing a community that has a physical and digital presence. We designed a game that can be taken anywhere, setup digitally and physically. The mission is to get out and play.

GO Hackables 

The tools to let you create.

GO Hackables are the tools that let you hack space and create new and unique HotWheels track configurations.

Easy to setup, compact, and lightweight. 

GO Magstick

GO Pole

GO Strap

GO Sticky

GO JETPACK

Transport your GO HACKABLES.

Be ready to set up anywhere, anytime. 

GO LIVE

Connect and play.

GO Live is the digital network that allows HotWheels GO users to connect and communicate. Set a play spot, or track your or your friends mission progress.

Mission Cards

Connect and play.

GO Live is the digital network that allows HotWheels GO users to connect and communicate. Set a play spot, or track your or your friends mission progress.

GO Pole setup

Collaborate and Compete together

Every kid has a HotWheel, but after a certain age they get tossed aside, ending up in an attic cardboard box. We thought how might we keep kids interested in HotWheels?

 MAKE THE WORLD YOUR PLAYGROUND  

The Wheels

Every kid has a HotWheel, but after a certain age they get tossed aside, ending up in an attic cardboard box. We thought how might we keep kids interested in HotWheels?

Play testing at the park

We playtested our game at the local park. The iconic orange tracks were extremely visible outside. People recognized them from afar and asked for some HotWheels!

many people

much fun

We playtested our game at the local park. The iconic orange tracks were extremely visible outside. People recognized them from afar and asked for some HotWheels!

Observations

After our final presentation, Chris Down VP of HotWheels, invited back to demo our product again at HotWheels HQ.

We hacked the HotWheels Sign!

We met with Larry Wood AKA Mr. HotWheels, responsible for innovating the diecast method of manufacturing HotWheels. We playtested with him and Elwood gives HotWheels GO The thumbs up!